Welcome to new and improve Studio Artesania
Rebranding
I'm
not sure is rebranding right description for this transition of mine to more
serious and professional blogging, because I'm starting a
completely new blog, but let's pretend it is. During the past years I
did my best to have some consistency in blog appearance,
but to be honest I didn’t really have a brand for
my old blog. It had some elements of branding attempt, but there was no true
look and feel. It did not represent me at
all.
I
don't want to bother you with detail explanation of design process, but even
before I begun creating my visual branding I knew I will keep the name Studio
Artesania. Basically, I choose color
pallet which includes my favorite darker shades of red and turquoise
blue with the addition of black, grey and
white. Also, for different purposes on different platforms (blog,
shop, social media), I make three
variations of the logo with details in red and/or
blue. Finally, I get a custom domain and incorporate everything into stylish blog design. I'm very
happy with the style, look and feel of my new blog, and hope that you like it
too.
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| Variations of Studio Artesania logo |
Changes
Old
posts - I was blogging with no real goal, purpose, or focus. I wasn't
consistent on posting, too. Even though I had posted some
polymer clay related tutorials and tips, most of
my posts have had just a few sentences and lot of photos of my art pieces. So with much debate, I decided to start blogging almost from scratch. I had reviewed all content on my old blog and chose some of, in my opinion important, posts that fit into the new
concept to re-edit, update and repost here. Some of them
are already posted, and some will be polished,
updated and posted later on. All others posts I will let go. It’s a
little bittersweet to have to retire what
I did so far, but I'm very excited for
this new venture.
Language
- When I started my blog I wrote in my native language (Serbian), with Google
Translate feature added to it. But, at some point,
I noticed that most of my readers are from abroad, which is funny because the blog was mainly written in Serbian and they have to deal with that
funky Google translations. As you probably know,
those automatic translations tend to have
many mistakes, not only on grammar but also in sentence
construction which sometimes cause that translated text ends up without any sense. Then I
decided to translate my posts manually and publish both versions
at the same time in two different texts, which was
not very nice aesthetically. Also, after some time
I began to be overwhelmed and stressed by
doing the same job twice.
So, after much deliberation, I decided that, since I'm starting blogging all over
again, the main
language at the new blog will be English. English is the language of the
Internet. Right?! Maybe in the future, I
decide to have a bilingual blog (in
English and Serbian), but for now, I will
write only in English. Btw, please note that English is not my native language,
so I will probably make some of the grammar or
spelling mistakes. I want to apologize in advance for that. If I do so, please
inform me about it in order to make corrections. Thanks!
Social
media - To be completely honest I did not pay much attention to social media. Deep
in my heart, I know that I will drastically change my blogging path some day, so at some point, I
give up trying. In the result, my
profiles was a mess which, in the spirit
of blog changes, I needed to re-edit and polish. Since all the links for posts
on my old blog that I shared on social media will not work anymore, I decided to delete them. I want to post more according
to the brand I created, so it's better to start all over again, then to confuse
existed and new followers with missed content.
What to expect
Ultimately
my purpose and focus have geared into a
different direction than when I originally created a blog. As I already
mentioned my blog was more personal art journal, but I
want Studio Artesania to be a place where readers can learn different artistic skills, to
inspire people to create, and to share my passion
for art, craft and DIY projects. Mainly people know me as a polymer clay
artist, but I’m a lifetime
crafter that thinks that everyone can and should take the time to make things
every now and then. I love teaching, and I want to teach other people to create
beautiful things. I envisioned my
blog as a training ground for future
crafters and artist,
as well as an inspirational
place for those more experienced. I will show you
lots of different arts and crafts to help you get creative and to express
yourself in your own unique way!
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